In E.M. Roger's now famous diffusion of innovation theory, adoption of a new product or practice takes the form of a bell shaped curve. This diffusion, as Roger's explains, is "the process in which an innovation is communicated through certain channels over time among the members of a social system...".
Rogers’ Innovation Diffusion Bell Curve
Note. From Rogers, E.M. (2003) . Diffusion of innovations, New York: The Free Press.
Reading left to right, the curve consists of a sliver of innovators that make up just 2.5% of the population. Those are the people on the "bleeding edge" of innovation. They're followed by early adopters (13.5%), the early majority (34%), the late majority (34%), and laggards (16%).
While many people have quibbled over how accurate or meaningful Roger's curve is, it remains at least a recognized model for how we might begin to think about innovation and adoption. I bring it up today as a frame of reference regardi...
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