There's a temptation to simply think of Igloo Letterpress as "the little shop that could"; the plucky, niche printing upstart swimming against the tide of digital image processing and online print orders. I suppose in a way they are that, what with their homespun origins and old-timey printing ways. The problem is, that narrative glosses over a set of pretty solid business fundamentals that have lead to both an impressive client list and expansion plans. Igloo loves Ohio! Not to get all MBA here, but businesses don't succeed and grow because they're cute. Businesses succeed and grow because they meet a need and do top-quality work. They succeed because they build authentic relationships; the kind of relationships that foster goodwill and ensure enthusiastic word of mouth marketing. They succeed because they provide value for their customers and their community. By these measures, "the little shop that could" has been putting on a clinic since re-...
On Summit provides occasional updates and content from Jeff Regensburger. Mostly it's about art, but there might be stuff about friends, music, museums and libraries too.