Saturday, March 28, 2015

Moveable Type: Igloo Letterpress Plans Move and Expansion

There's a temptation to simply think of Igloo Letterpress as "the little shop that could"; the plucky, niche printing upstart swimming against the tide of digital image processing and online print orders. I suppose in a way they are that, what with their homespun origins and old-timey printing ways. The problem is, that narrative glosses over a set of pretty solid business fundamentals that have lead to both an impressive client list and expansion plans.

Igloo loves Ohio!

Not to get all MBA here, but businesses don't succeed and grow because they're cute. Businesses succeed and grow because they meet a need and do top-quality work. They succeed because they build authentic relationships; the kind of relationships that foster goodwill and ensure enthusiastic word of mouth marketing. They succeed because they provide value for their customers and their community. By these measures, "the little shop that could" has been putting on a clinic since re-locating from Minnesota to the central Ohio in 2008.

Igloo has a library! Books include "Books Without Paste or Glue" and "How to Fold"

As evidence of their success, Igloo will be moving from the cozy (cramped?) confines of 39 West New England in Worthington to a space that's four times larger and includes a High Street store front. The expansion will provide space for retail shopping and a visitor experience unlike any other. To strengthen their connection to the community, Igloo has launched a Kickstarter campaign in conjunction with the move. A successful campaign will give Igloo the chance to offer expanded community classes and take on additional public projects.

 One of Igloo's presses in action

I had the chance to go behind the scenes recently at Igloo, and can attest to all of the above. This is a business the that does top quality work, cares about its customers, and adds value to the community. The fact that they're plucky upstarts doing some serious niche work is just icing on the cake.

2T 4EVA!

Details on Igloo's Kickstarter campaign can be found here, Move Our Igloo. If you think central Ohio needs more of this, then back them any way you can. And if you can't make a financial commitment then feel free to tweet, retweet and share the hashtag #moveourigloo Every little bit helps.

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